Google My Business Optimization
Google My Business Optimization
If you’re like most business owners, you rely on Google to bring in customers. That’s why it’s important to make sure your Google My Business (GMB) listing is optimized. GMB is a free online tool that lets businesses manage their information across Google products, including Search, Maps, and Google+. In this blog post, we’ll show you how to optimize your GMB listing for maximum visibility and traffic.
What is Google My Business and what are its benefits for businesses?
Google My Business, or GMB for short, is a free online tool that lets businesses manage their information across Google products. That means you can edit your business name and address, add a description of your company and upload an image in one place to make sure it looks the same everywhere a customer might encounter it.
Getting discovered on Google starts with setting up a GMB listing, and it’s quick and easy to get started. Just fill out the form on the signup page with your business name, address, and phone number.
Once you’ve claimed your listing, you can set up your business profile and add details like hours of operation, photos, and videos that help customers know more about your business.
When you have a GMB listing, your business name will appear across Google products, including Search and Maps. Customers may also find your location on Google Maps when they’re searching for something nearby. For example, say you’re looking for the closest Chinese restaurant to have some dumplings with dinner tonight. If there’s an option to see Chinese restaurants within walking distance on the map, that list will include your business.
For local businesses, having accurate information across Google products has the potential to help you get discovered by customers searching for what you offer nearby. And once they’ve found you, it’s easy to connect with them through the GMB listing as well as other Google products, like Search and Maps.
Best practices for optimizing your Google My Business account and profile information
Use these best practices to make sure your GMB listing is optimal for discovery and engagement:
Create a Google My Business account
It only takes a few minutes, and it’s free. Fill out your business information in the form to create an account. If you already have an email address for your business, use that when creating your account. Then just follow the prompts to claim your listing.
Add accurate contact details. Once you’ve claimed your GMB listing, you can edit your business name, address, and phone number to make sure they all match up. Make sure you also include accurate hours of operation.
Complete all the information fields accurately
Fill out as much information about your business as possible to ensure that customers have all the details they need. This includes hours of operation (with days and times), your website and/or blog, and any reviews. Upload high-quality photos to give customers a real sense of what you have to offer.
Upload high-quality photos of your business and its products
People can’t explore your products or experience them firsthand if they never come to your business. Make sure you upload high-quality photos of what you have to offer. Then, try taking new photos on a regular basis to keep your page fresh and up-to-date. You can also add interior photos that let customers see where your business is and what it’s like to shop there.
Use keywords in your business title and description
Google Search and Google Maps use elements like your business name, address, and phone number to determine your place in the local search results. Write a unique title and description for each page on your website or blog (or create one page specifically for your GMB listing). Also, make sure to include any relevant keywords specific to your products or services.
Add customer reviews to improve your local SEO ranking
After you answer a few questions about your business, Google Maps will automatically suggest reviews for your business to add. You can also actively invite customers to write reviews on this page. By adding customer reviews, you’re showing that others have found value in what you have to offer—which in turn helps improve your local SEO ranking in search results.
Respond to customer reviews
Customer reviews help potential customers learn more about your business. While each review is an individual assessment, the website or blog where they’re posted might influence how that review appears in search results. If you receive a negative comment, take it as an opportunity to learn what went wrong—and fix any issues so you don’t hurt your business’s image.
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To wrap things up
When you use Google My Business to claim, optimize, and manage your business information, you’ll be giving customers accurate details about what your business has to offer—all in one convenient place. The more you make sure this information is up-to-date and reflects the real experience people have with your business, the more it will help improve your local SEO ranking.
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