How GMB Posts Can Boost Local Rankings


Google My Business (GMB) posts can be a great way to boost your local rankings. By creating interesting, relevant, and timely posts, you can not only improve your visibility but also attract new customers. In this article, we’ll discuss how GMB posts can help your business succeed online. We’ll also provide some tips for creating effective posts that will help you reach your target audience. So if you’re looking for ways to improve your local SEO, read on!

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What are GMB Posts and how do they work?

Google My Business (GMB) posts are used by business owners to share content with customers. These posts appear on your Google+ page, as well as in the Google Maps app and search results. Your posts can be either shared publicly or sent directly to individual customers. You can let GMB posts inform you when new posts need moderation, but we recommend that you regularly check for new posts and respond to customer questions and comments.

How can GMB posts help your local rankings?

GMB posts can help you get valuable citations, which are used by search engines to determine local ranking. When people see your posts or reviews on Google+, they’ll be more likely to click through to your website.

Boost traffic

Posts and reviews on Google+ can lead to more traffic and inquiries for your business. When people visit your website from a link that appears in search results, they’ll be more likely to convert into customers if you have informative posts with helpful information about the services you offer.

Expand your social reach

Social media is a great way to communicate with customers and share helpful content. Posts on Google+ can lead to more followers and engagement for your business’s Facebook, Twitter, and other social accounts. Your posts can also appear directly in customer’s Facebook news feeds or mobile notifications, which will help you expand your online presence.

Helps increase traffic to your website

People who see your posts and reviews on Google+ may decide to visit your website or social media pages. Traffic from Google search results is a good indicator of brand recognition, which can lead to higher conversions and sales.

Generates conversion opportunities

People who see your posts on Google+ will have the opportunity to visit your website, where you can convert them into customers. In addition to getting valuable citations, building a strong online presence with GMB posts can help drive more traffic and conversions for your business.

Additional tips for getting the most out of Google+ posts.

There are several things you can do to get more eyes on your Google+ page and improve local rankings. You should be posting consistently, usually no less than once per week. Also, you should leave comments on other people’s blogs or posts to create mutually beneficial relationships with other brands in your industry.

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How can you create effective posts that will boost your local rankings?

To create effective posts that will boost your local rankings, you should focus on providing helpful content to customers. Make sure you’re always publishing relevant and interesting information that is beneficial to people in your target audience. Here are some tips for creating great posts:

Avoid Using Multiple Offers

When you publish multiple offers, or include too many links in your post, it can distract from your message. Customize each post to provide value and educate customers on the topics they're most interested in. You can also encourage customers to leave reviews or ask questions on Google+, which will give you the opportunity to provide more targeted posts.

Provide excellent customer service

GMB posts can help local rankings, but they won't do much if your content isn't helpful and relevant to customers. Responding to comments and answering questions as soon as possible isa great way to interact with customers and strengthen your online presence.

Include links

Include links in your posts to help increase their visibility and drive traffic to your website. For example, you can include a blog post URL or a link to your site's homepage. You should also include a link to your Google+ page, which will make it easier for new customers to find you online.

Use images and videos

Include images and videos in your posts to help attract more interest from customers. These posts will be more likely to get shared, which can lead to more visibility for your website or social accounts.

Use keywords

Your posts should contain relevant keywords related to your business. This includes the name of your business, products or services that you offer, and important location information.

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Types of posts that are most likely to help your business rank

There are many different types of posts you can publish on Google+, depending on your business and what customers want to know about. Here are some of the posts that have the highest potential to boost local rankings:

Product or service reviews

Reviews can help establish your authority as a business and increase your reputation. For example, if you've written a review on another site about a product or service, consider sharing this link on Google+. This will provide more visibility for the original page, which may lead to higher conversions and sales.

Informative blog posts

Publishing informative blog posts about your industry can help establish your business as a thought leader. By providing useful content for customers, you'll be able to create mutually beneficial relationships that improve online visibility and strengthen local rankings.


Infographics can be a great way to get more eyes on your website. These types of posts are very visual, so they're likely to get shared and generate interest in your business. They're also easier for people to digest than long blocks of text, which makes them even more valuable for local rankings.

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How often should you post to your GMB account for best results?

You should publish at least once per week, but two or three posts per week is recommended. Try to create posts that provide value for customers and establish your business as an industry authority. If you’re unsure about what kind of posts to create, conduct some research into what topics are most popular among people who follow your page.

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