How to Create a Press Release That Readers Will Want To Read
How to Create a Press Release That Readers Will Want To Read
Press releases can be a great way to get your business’ name out there, but if they’re not well written, no one will want to read them. In this post, we’ll give you tips on how to write a press release that readers will want to read.
Press releases have changed a lot over the years. Gone are the days of boring writing and standard formatting, replaced by articles that catch readers’ attention and get click-throughs to your website. In this post, we’ll give you tips on how to write a press release that people will want to read, from titling it effectively to using the right keywords.
What is a press release?
A press release is an article written about your business or organization that you send to journalists, publications, and other outlets. Press releases are used to get media attention for your company, to get the word out about events, product announcements, changes in management–you name it. They’re also used by businesses to generate publicity, which in turn can fuel the growth of your company. They can also be used to attract new customers to your products or services.
Why is it important for SEO professionals?
Press releases are an important part of SEO. Search engine optimization (SEO) is the process of getting your website to rank higher on search engines for keywords that are related to your company’s products or services. This, in turn, sends more traffic to your site and can generate leads or sales of your product or service. Since press releases help get your company’s name out there, this, in turn, can increase your SEO.
How to write a press release that readers will want to read
Start by identifying your audience
Before you start writing your press release, think about who you’re targeting. Write down a list of the keywords and phrases that would be used to describe your product or service. This will help you focus on what is important and attract the right kind of attention from your audience.
Grab the reader's attention with a strong headline
You should spend a lot of time working on your headline because it’s what will draw the reader in. Start by identifying the details that are most important to your readers and weave these into your headline. Don’t hesitate to be creative, but make sure you’re using keywords that people would search for.
Be careful with spelling and grammar. As a rule, press releases should be free of all spelling and grammar errors. You never know who might be reading your article or what publication you send it to. In order to avoid embarrassing mistakes, have someone else proofread the article before sending it out.
Introduce your company and what you do, but keep it short and to the point
Your first paragraph should give a brief description of your business or organization, what you do, who you are, etc. Keep this section to three sentences at most. After that, you can begin talking about your relevant news items.
Starting each sentence with an action-oriented verb will help readers stay engaged with your article. Instead of saying “We are excited to announce a new product,” try “We’re thrilled to announce a new product.” Make sure you don’t use words or phrases that make it seem like the whole thing is obvious, such as “As everyone knows…”
Explain the news in detail
Once you’ve introduced your news, make sure to explain it in detail. Use bullet points or numbered lists when possible. If this isn’t appropriate for your audience, such as with journalists, use descriptive paragraphs so they can include the information you want them to include in their articles. Also, avoid using acronyms unless absolutely necessary, and don’t forget to include the source of your information.
Offer a call to action
Make sure you end your press release with a call to action. This is something that will prompt the reader to do something specific, such as sign up for your newsletter or visit your website. A good call to action should consist of three components: it needs to be clear about what you want the reader to do, it also needs to make sense in the context of your article, and it needs to be easy for them to do.
Keep the tone of your press release professional
Make sure you keep your writing simple and straightforward. Use clear, concise language that is geared towards your readers. Avoid jargon or industry-specific terms unless they are absolutely necessary to understanding the news you’re sharing. Also, tone down your use of adjectives and adverbs. Overselling your news can be just as bad as underselling it.
Proofread your press release
As with any kind of writing, it’s important to proofread your article. Reread the press release after you’ve finished it to look for any spelling or grammar errors. This will help improve the quality of the whole thing. Finally, take a few moments to reevaluate how well your article conveys your message. If there are doubts, show them to someone else to see if they get the right idea.
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How to follow up on your press release
One of the most effective ways to follow up on a press release is by writing a blog post about it. The more in-depth coverage you have, the better your chances for link building and increasing organic traffic. Thereafter, you can continue reaching out to journalists that covered your release by emailing them a link to your blog post when it’s finished. You can also reach out to other media outlets and bloggers with a pitch about the blog post. If the blogger didn’t cover your press release itself, they will likely be interested in covering your new content.
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