SEO Services for Your Small Business: How to Choose the Right SEO Agency For Your Company
Anyone who has ever tried to do SEO themselves knows that it can be a daunting task. There are so many variables and moving pieces that it can be hard to know where to start, let alone keep track of your progress. That’s why many businesses turn to SEO agencies to help them with their online marketing efforts. But how do you choose the right agency for your company? Here are some tips.
Advantages of Using a Google My Business Management Company
Google My Business is a free tool that helps you manage the online presence of your business. There are many advantages to using this service, including being able to claim and edit your business information across Google platforms, allowing customers to share reviews through third party sites like Facebook, getting local search results for users near your office location, or even adding photos or information in the case of a retail business. Clearly, there are several benefits to using Google My Business.
Hassle-free profile management
One of the most beneficial aspects of working with an SEO company is having your Google My Business profile managed by professionals. With so much at stake, it’s best to leave that task in the hands of a trusted company that has experience in this arena. They will know exactly what needs to be done and can work quickly to make sure you’re getting all of the benefits mentioned above. Some agencies even offer assistance with other search engines like Bing, Yahoo, and Yelp, which is important if you’re truly interested in increasing your online presence
Increased visibility and stronger branding
If you’re a small business owner, chances are you’ve heard of search engine optimization and all that it entails. What you might not know though is that having a strong Google My Business profile can have a big impact on your overall SEO success. In fact, 56% of local searchers said they prefer to contact a company through the web rather than by phone, so it’s important that your business shows up high in search results. By having a company manage your Google My Business profile, you’ll be able to stand out against the competition and strengthen your brand.
Reputational management
All of this talk about brand reputation may have you concerned about what’s being said online about your business. The best thing you can do in this situation takes control and proactively address bad reviews and comments made by unhappy customers before they take a toll on your reputation. A good SEO company will know exactly how to handle these situations. They will have a strategy in place to address these concerns before they escalate.
Google My Business profile that has been done for you
One of the biggest reasons for failure with Google My Business is simply not claiming your profile, or worse yet, creating it yourself without any knowledge of what you’re doing. It’s easy to do and doesn’t cost anything, which isn’t always a good thing. If you decide to go this route, chances are that there will be some problems and glitches in your profile and you will suffer because of it. An SEO company knows to work with Google My Business, and they know the ins and outs of creating a great account that gets results. This way you can focus on running your business while they work their magic behind the scenes.
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How to Choose the Right SEO Agency For Your Company
Do your research
Once you've decided that hiring an SEO company to take care of your Google My Business is right for you, it's time to look at the companies available in your area. There are many services out there, but not all of them are reputable or experienced enough to help give your business a boost online. Start by researching some potential candidates on the web and on various social media platforms.
Ask for referrals
Due to the nature of their service, good SEO companies are typically very busy. This means that it may not always be possible for them to take on new clients. That's why they often rely on referrals from current and past customers instead. If you find someone that looks promising, ask them if they can provide any references or testimonials from other customers. These will give you a better idea of how well they work and what to expect from them.
Check out the agency's website and portfolio
Once you have a shortlist of companies that seem like a good fit for your business, it's time to do some digging. Check out their website and see if it looks professional and well designed. If they have a blog, take some time to read through the posts and get an idea of what type of content they typically share with their audience. Does it match up with what you'd like to see from your company? If they have a portfolio, take a closer look and see what services they're able to provide. This will help guide your decision in the next step.
Interview the agency representatives
Now it's time to sit down with some of the people behind the businesses on your shortlist. Get an idea of what they're able to offer, ask them questions about pricing and services, and get a good feel for who they are as a person. They will be responsible for promoting your business online so you want to make sure that you're comfortable with them and that they understand your business and what you're hoping to accomplish.
Make a decision and move forward
After you've looked at all of the options and weighed out everything that's important to you, it's time to make a decision. This is your business and you need to feel comfortable with whomever you choose to partner with for SEO services. That said, don't let things like price or location prevent you from choosing the right company. Once you decide on an agency, sit down with them and go over your plans for the future. Make sure they understand what you hope to gain from their services and how much you're able to invest. Then, together you can work out a plan of action that will meet your needs while also helping the business grow online.
All things considered
Whether you choose to handle search engine optimization on your own or hire a professional agency, it’s important to remember that you should work with those who know what they’re doing. SEO is an ever-changing industry and there are always new strategies and techniques being developed so it’s important to keep up and stay ahead of the curve. Using the tips above will help ensure the success of your business and help you make a decision that you won’t regret.
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If you are interested in learning what Strategic Surge Ltd can do to help better your website’s performance, give us a call today.
We are here to provide the best services possible, and we will work with each customer to ensure that they are 100% satisfied. So if you need any assistance with your web strategy, make sure to get in touch.
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